Frequently Asked Questions
Q: What is the difference between affiche paper and art paper?
A: Affiche paper is glued "wet". This means that it is soaked in water before placing the poster so that it sticks smoothly to the desired surface. Affichen paper was developed for this purpose and can (even) be processed wet. Affichen paper is therefore ideally suited for rental areas and hardboard, but rather unsuitable for free posters.
Art paper is processed dry, and is therefore ideal for free posters and scotch tape campaigns. We prefer paper that is as thin as possible, the thinner the paper, the better it sticks in free posters.
In addition, art paper has the advantage that it is much cheaper than affiche paper.
Q: Do you have volume discounts?
A: Yes. We grant volume discounts from 2000 posters.
Q: Can I print with you, and why should I do it?
A: Yes you can.
Of course, we do not have our own print shop, but have everything made quite trivially by a large print shop we trust. Your advantage is that we know what a print file should look like and quickly look over it before uploading and bring the file into the desired print format when there is time pressure (without changing the color profiles, etc.).
"But we have highly paid graphic designers who have been doing this for years!" One word: operational blindness. In the rarest of cases, we got from "high-paying graphic artists" exactly what was asked for: a file without layers, transparencies, cut edges, color scales.
Of course you can print it yourself online and send us the posters or flyers, if necessary we are always happy to have cut edges printed or incorrectly maintained spacing 😉
Q: Is free posters illegal?
A: Free (or even wild) posters are never illegal, but in some regions free posters are punished as an administrative offense. In the case of these administrative offenses, the district office usually does not approach you but us.
In principle, it has to be said that free posters have always been practiced (Martin Luther also did not ask the church for permission to post his theses).
Fun fact: the well-known Litfaß columns were originally built by their namesake and inventor Ernst Litfaß in order to give the free poster a more orderly scope. Shortly after their introduction, however, these were privatized and commercialized, with the result that posters moved back into the cityscape.
Q: What is a street stencil?
A: In short: chalk on the street.
Street stencils use stencils to spray a specific (mostly monochrome) motif onto the sidewalk with chalk spray. Street stencils have become a popular advertising medium, since the stencils can be applied very specifically and, moreover, enjoy full tolerance of the law enforcement officers.
Since this type of guerrilla marketing is based on chalk, the advertising will surely weather after 1-2 weeks (depending on the spray, the period can be shortened or even extended, but the maximum in good weather and little abrasion by pedestrians is about 6 weeks).
Q: Do you also work on Sundays and public holidays?
A: We always stick! Storage and office hours are limited to regular working days.
Q: What is cultural funding?
A: Promotion of culture is our way of saying thank you. More specifically, we ask ourselves whether a commercial product or a cultural product should be advertised and then decide whether a cultural promotion in the form of a discount is an option.